{"product_id":"harvard-business-review-guide-to-building-your-business-case","title":"Harvard Business Review Guide to Building Your Business Case","description":"\u003cp\u003e\u003cspan\u003eYou’ve got a great idea that will increase revenue or boost productivity―but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eHBR Guide to Building Your Business Case\u003c\/span\u003e\u003cspan\u003e, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSpell out the business need for your idea\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAlign your case with strategic goals\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild the right team to shape and test your idea\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCalculate the return on investment\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnalyze risks and opportunities\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePresent your case to stakeholders\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KingKong Books","offers":[{"title":"Default Title","offer_id":43493307351103,"sku":"9781633690028","price":399000.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/4443\/5263\/files\/9781633690028Cover.png?v=1783322625","url":"https:\/\/kingkongbooks.co\/products\/harvard-business-review-guide-to-building-your-business-case","provider":"KingKong Books","version":"1.0","type":"link"}